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Director, Global Marketing

Job Details

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Job Ref:
2322592
Location:
Lexington, MA
Category:
Marketing
Employment Type:
Full Time

Winning the race to bring new healthcare products safely to market drives Rapid Micro Biosystems (RMB) to combine today’s innovative technologies as never before. Your career at RMB puts you at the center of diverse global teams that span robotics, AI, Machine Learning, imaging, microbiology, and more, re-shaping how urgently needed pharmaceuticals are made, tested, and released for decades to come. The sky’s the limit.  

Careers at RMB are fast-moving, with the high growth you’d expect from a world leader in microbiology automation. Advancement at RMB affords an opportunity to achieve your personal goals and develop your passions, in an inclusive environment where every employee has the resources and opportunities to hone their skills. You’ll do more, learn more, and can make a profound impact on our business.  

KEY RESPONSIBILITIES:

  • Build from scratch + lead a team to successfully develop a global, comprehensive, full-funnel demand generation strategy for complex B2B sales.
  • Cover all aspects of demand generation, including marketing programs/campaigns, marketing operations, digital marketing, and field marketing.
  • Design and execute end-to-end marketing campaigns; build repeatable marketing playbooks and systems that can be measured, constantly iterated, and scaled.
  • Define demand gen KPIs and create marketing dashboards to align with team and executives on performance and return on investment.
  • Define and build COMPANY brand globally.
  • Continue to develop and refine COMPANY and platform value prop by segment and geography.
  • Partner with Prodcut Management to develop and maintain strategic and tactical pricing approaches for all products in all segments/geographies.
  • Develop and maintain content-driven sales materials, (sell sheets, value prop) and localize by region where necessary.
  • Ensure COMPANY is represented at key trade shows/conferences globally (as part of lead generation, branding, and awareness activities).
  • Fully engage/nurture Customer Advisory Board and use as a strategic tool.
  • Develop and maintain a compelling set of selling tools (technical, competitive, scientific, advisory, value prop, workflow, etc.) to maximize the impact of the sales team.
  • Partner closely with sales leadership and teams to develop and activate account and outbound strategies. 
  • Own all paid and earned media including SEM and paid Social channels; implement SEO strategies to increase qualified organic search.
  • Scale existing inbound marketing efforts by partnering closely with the content marketing team and optimizing website performance.
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  • Set a tone of high standards, customer obsession, disciplined decision making, and as someone who just gets stuff done.

PREFERRED SKILLS, COMPETENCIES, AND EXPERIENCE

  • Extensive demand generation experience in B2B and B2C, with expertise in leveraging digital channels to drive lead generation and brand amplification.
  • Strong analytical skills, and demonstrable experience synthesizing data and making strategic decisions using Salesforce, HubSpot, Google Analytics, etc.
  • Equally comfortable with data-driven/analytic and creative aspects of marketing/demand generation.
  • Working experience with a robust Martech stack including software such as Marketo, Engagio, Outreach, Drift, and others.
  • Ability to develop and optimize marketing strategies across key channels: SEO/SEM, paid social, email, owned web media properties, and third-party partners

ABOUT RAPID MICRO BIOSYSTEMS:

Rapid Micro Biosystems creates, sells, validates, and services innovative products for fast, accurate, and efficient detection of microbial contamination in the manufacture of pharmaceuticals, biologics, biotechnology products, medical devices, and personal care products.

The company’s Growth Direct™—the first and only growth-based system to automate rapid compendial QC Micro testing—ensures data integrity, compliance, and operational efficiencies driven by rapid methods and automation.

Rapid Micro Biosystems is dedicated to providing groundbreaking technology and products to support companies in their journey to achieve greater reliability, efficiency, and better predictability, ultimately providing higher quality products for improved patient outcomes.

Rapid Micro Biosystems is headquartered in Lexington, Massachusetts.  Our research & development, and manufacturing operations are located in Lowell, Massachusetts. Additionally, we maintain field offices in Freising, Germany; Switzerland, and Singapore. 

Equal Opportunity:

Rapid Micro Biosystems is committed to the principle of equal employment opportunity. Applicants for employment and employees are reviewed on their individual qualifications for a position. Under no circumstances will Rapid Micro Biosystems discriminate against qualified persons on the basis of race, color, religious creed, retaliation, national origin, ancestry, sexual orientation, gender identity, disability, mental illness, genetics, choice of health insurance, marital status, age, veteran status, or any other basis prohibited under applicable law.

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